Sharon 
                Christovich, who has pitch-perfect taste, owns the The 
                Folk Art Gallery, San Rafael, California and merchandises 
                the store at the Museum of Craft and Folk Art in San Francisco. 
                Her galleries are full of treasures from all over the world that 
                range from whimsical holiday ornaments to fabulous hand loomed 
                rugs.  
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              Before co-founding Novica, Armenia Nercessian de Oliveira was a United Nations officer working 
                to resolve conflicts and defend human rights in war-torn countries. 
                Her company, which is now partly owned by National Geographic, 
                is an online agent for 2,000 artisans in countries around the 
                world. Visitors to the Novica.com site can read about the artists, 
                explore their cultures, view photographs of their work and select 
                from more than 17,000 handcrafted works. Novica’s office 
                staff (in El Salvador, Brazil, Ghana, India, Indonesia, Mexico, 
                Morocco, Peru, Thailand, Venezuela and Zimbabwe) interview each 
                artist, photograph their artwork, post the interviews and photographs 
                online, and handle all packing and shipping on behalf of the artist. 
                International couriers deliver the artwork directly to customers, 
                eliminating numerous middlemen and transferring the savings to 
            creator and customer alike. MORE   |