Christovich, who has pitch-perfect taste, owns the The
Folk Art Gallery, San Rafael, California and merchandises
the store at the Museum of Craft and Folk Art in San Francisco.
Her galleries are full of treasures from all over the world that
range from whimsical holiday ornaments to fabulous hand loomed
Before co-founding Novica, Armenia Nercessian de Oliveira was a United Nations officer working
to resolve conflicts and defend human rights in war-torn countries.
Her company, which is now partly owned by National Geographic,
is an online agent for 2,000 artisans in countries around the
world. Visitors to the Novica.com site can read about the artists,
explore their cultures, view photographs of their work and select
from more than 17,000 handcrafted works. Novica’s office
staff (in El Salvador, Brazil, Ghana, India, Indonesia, Mexico,
Morocco, Peru, Thailand, Venezuela and Zimbabwe) interview each
artist, photograph their artwork, post the interviews and photographs
online, and handle all packing and shipping on behalf of the artist.
International couriers deliver the artwork directly to customers,
eliminating numerous middlemen and transferring the savings to
creator and customer alike. MORE